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Online-conference: Integrated PR and Positioning for small and medium-sized businesses and business associations


tkoi0When: August 11, 2017, 11:00 – 18:00

Conference Agenda:

11:00 – 11:30: “Positioning of business associations” / Andriy Zayika, Project Manager “Strengthening SME Business Membership Organisations”, United Nations Development Program in Ukraine;
11:30 – 12:00: “The Big Brand Theory Theory” / Maryna Hovorukhina, Founder of the closed Piranha club;
12:00 – 12:30: Practical case “Cyber Attack: Creating a Communication Platform on the basis of the Ukrainian Chamber of Commerce” / Irina Lepkina, Director of Corporate Communications of the Chamber of Commerce and Industry of Ukraine;
12:45 – 13:15: “Working with journalists” / Anna Snitsar, PR specialist at Grayling;
13:15 – 13:45: “Reputation risks” / Anna Babich, Communication Manager at DuPont Pioneer;
13:45 – 14:15: “History of the Internet portal “National SME Platform” / Anna Strykun, Director of NORD Consulting;
15:00 – 15:30: “How to engage partners with only idea” / Tetiana Rajkova, PR-manager at the Ukrainian Charity Foundation;
15:30 – 16:00: “PR development of the project “Green Rural Tourism”/ Oksana Bas, Chairman of the regional public organization “Podilska Rodyna”, a member of the Union for Promotion of Rural Green Tourism of Ukraine;
16:00 – 16:30: “Mission and vision of a business association as a guarantee of success” / Mykola Savulyak, Chairman of the Business Community Club;
16:30 – 17:00: “Ukraine-Albania: Steps towards” / Elvira Sevostianenko, President of the Donetsk Chamber of Commerce and Industry, and Kateryna Chumakova, Director of the Department of International Cooperation of the Donetsk Chamber of Commerce and Industry.

You need to register to get a live broadcasting link 

All registered participants will also receive supporting materials and video recording of the event.

Online conference is a part of the study programme for specialists of SME business membership organisations in marketing, PR, internal and external communications, developed by Webpromoexperts (Академия Интернет-маркетинга Webpromoexperts) in partnership with UNDP Ukraine / ПРООН в Україні and with the financial support of the State Secretariat for Economic Affairs of Switzerland (Embassy of Switzerland in Ukraine / Посольство Швейцарії в Україні).

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