11:00 – 11:30: “Positioning of business associations” / Andriy Zayika, Project Manager “Strengthening SME Business Membership Organisations”, United Nations Development Program in Ukraine;
11:30 – 12:00: “The Big Brand Theory Theory” / Maryna Hovorukhina, Founder of the closed Piranha club;
12:00 – 12:30: Practical case “Cyber Attack: Creating a Communication Platform on the basis of the Ukrainian Chamber of Commerce” / Irina Lepkina, Director of Corporate Communications of the Chamber of Commerce and Industry of Ukraine;
12:45 – 13:15: “Working with journalists” / Anna Snitsar, PR specialist at Grayling;
13:15 – 13:45: “Reputation risks” / Anna Babich, Communication Manager at DuPont Pioneer;
13:45 – 14:15: “History of the Internet portal “National SME Platform” / Anna Strykun, Director of NORD Consulting;
15:00 – 15:30: “How to engage partners with only idea” / Tetiana Rajkova, PR-manager at the Ukrainian Charity Foundation;
15:30 – 16:00: “PR development of the project “Green Rural Tourism”/ Oksana Bas, Chairman of the regional public organization “Podilska Rodyna”, a member of the Union for Promotion of Rural Green Tourism of Ukraine;
16:00 – 16:30: “Mission and vision of a business association as a guarantee of success” / Mykola Savulyak, Chairman of the Business Community Club;
16:30 – 17:00: “Ukraine-Albania: Steps towards” / Elvira Sevostianenko, President of the Donetsk Chamber of Commerce and Industry, and Kateryna Chumakova, Director of the Department of International Cooperation of the Donetsk Chamber of Commerce and Industry.
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All registered participants will also receive supporting materials and video recording of the event.
Online conference is a part of the study programme for specialists of SME business membership organisations in marketing, PR, internal and external communications, developed by Webpromoexperts (Академия Интернет-маркетинга Webpromoexperts) in partnership with UNDP Ukraine / ПРООН в Україні and with the financial support of the State Secretariat for Economic Affairs of Switzerland (Embassy of Switzerland in Ukraine / Посольство Швейцарії в Україні).